Who Needs “Push” E-Mail?
June 10th, 2008 by Podophile
Now think about how often you need to see a message immediately or the world will end. How many of those times will somebody trust such a critical message only to e-mail, where it can get caught up by a spam filter or lost in the general clutter of your inbox? Using one of the most congested communications mediums available for the most urgent notices imaginable doesn’t make a whole lot of sense to me; if you want to get somebody’s attention instantly, you pick up the phone and call them.
Then consider how you process incoming e-mail. Pushing a message to your screen can’t push it into your brain. If you can react and respond to each new e-mail as it arrives, you have a lot more free time than I do. Me, I usually wait until I have an idle moment to scan over the latest batch of new messages, then delete, file or answer them as necessary. - Rob Pegoraro, WashingtonPost.com
I moved away from automatic email notifications long ago, and I couldn’t be happier. All my email clients (including iPhone) are set to check manually. I check my email when I’m ready to check email. And since my email accounts are all IMAP, my inbox and folders stay up to date between email clients.
As a long-time (and long-suffering) .Mac fan, I’m excited to see how MobileMe changes the way I work, but push email isn’t a feature for Me.
Interestingly, Mr. “Inbox Zero” Merlin Mann is all over the pushiness.















I’ll tell you where push email has it’s place: in the hands of network administrators and many other types of IT workers.
If a server goes down or encounters a critical problem, I need to know about it that second. I can’t wait 5 or 15 minutes or even manually to check for email alerts. This is why I still have a Blackberry and not a 1st gen iPhone.
Also, think of an IT group that needs to monitor emails for trouble tickets and the likes. If a matter is so urgent, would it really be best to call one person, or email a group of 5 people at once who will all get notified right away on their devices?
There is definitely a place for push email. It just comes down to occupation and purpose.
Yes, you’re absolutely right. There’s no question that many professionals live and die by their ability to react to information quickly, and push email is a necessity. I guess I was thinking more about push email “for the rest of us.” For most people, I suspect their .Mac (or Me.com) email address will be their personal email account, and for personal email I see the potential for distraction far outweighing the benefits of instant notification.
Maybe I’m out of the mainstream on this. Maybe I get more email than most people. Maybe I just like to be left alone.
Whatever the case, I’ll probably be addicted to push email by August.
Push e-mail isn’t as much a big deal as push calendering and contacts. It makes syncing them a much easier process. It’s these two items that will get me to subscribe to Mobile Me.
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