Feed on
Posts
Comments

Looks like Apple is trying to make sure that today’s iPhone price cut isn’t seen as a sign of flagging iPhone sales. From the New York Times:

On Wednesday, Apple executives insisted that the price cut had been planned long ago and that the strategy had been conceived in part to keep the iPhone’s pricing in line with its new iPod Touch, a music player that looks like the iPhone but lacks the phone-calling ability. The sharp price cut, however, suggested that even Apple, which has long lived in a pricing bubble insulated from other personal computer makers, is not immune from the brutal pressures of the cellular phone business.

Apple can spin it any way they want, but if iPhones were still flying off the shelves at the rate they predicted, there’s no way they would have announced such a drastic price cut.

Hopefully the negative backlash will die down quickly, and won’t do more harm than good.

Comments are closed.