I wrote yesterday about Nikeplus.com’s Nike+iPod New Year’s Resolution Challenge, and mentioned that I though too much emphasis was being placed on on people not reaching their goals. I really wanted to see some recognition of people who do reach their goals. Well, my wish has come true. Nike has announced that they will donate, through their community outreach program NikeGo, $1 to select Boys and Girls Clubs for every Nike+iPod New Year’s Resolution met (up to $50,000 total).

The money donated through NikeGo to the Boys and Girls Clubs will be specifically earmarked for physical activity and sports programs. NikeGo provides physical education, training, and equipment to schools and after-school programs throughout the U.S. One of their major initiatives is to get physical education back into schools, as taught by certified PE specialists, for every kid, every day. Their NikeGo PE program currently serves seven schools in seven states, with plans to expand to more than 1000 schools, serving 500,000 students.

The press release announcing the donation is dated yesterday, but it wasn’t available on Nike’s website at the time I made my original post. It’s likely that this donation was part of the New Year’s promotion from the beginning, and I don’t mean to imply that my little blog inspired them to add it.

Any way that it happened, kudos to Nike for providing a bit of extra incentive for us to achieve our goals in January.

You may also be interested in:

Trackback URI | Comments RSS